So, you have thought of an amazing business product that you want to create and sell to the world. Getting started can often be daunting, but these are the key stages you must follow to get your product off the ground.
Think About Your Audience
Before you even get started, you need to define your audience. Who are the ideal users of your product? Are there enough of them out there to warrant creating this product? Defining the market for your product will help you determine how many to make, how to market the product, and even how to design it. User testing and research, if you choose to get it, would focus on designing this product for your target audience.
Find a Budget
How much money are you willing to invest in this project in order to see it be successful? The earliest stages of planning the product will revolve around how much risk you want to take. While more money in upfront means more risk, it also gives you more of a budget to do mechanical testing and other things that will give you a better product overall.
Come Up with a Design
How you come up with the design depends on the product you have in mind. If you have a product that people will use for the purpose of leisure, maybe you simply need an industrial designer. If the product is a little more technical, you should get some engineers involved. For products without a lot of safety concerns, you might even have at it and create an initial design yourself. But for the best results, consult the pros; user experience designers, industrial designers, and product engineers could be your best consultants.
Manufacture a Small Batch
Find a manufacturer that you'd like to work with for your project. Get someone who will give you a discount as you grow and order more products; you'll be thankful you didn't just choose the lowest introductory price later.
Get Mechanical Testing
In any situation where your product could be dangerous and make you liable for personal damage, always have the product mechanically tested. Mechanical testing is done to make sure that all parts of a product and the product as a whole are engineered to perform the functions they're designed to perform. Mechanical testing will put stress on the product, or individual fasteners or seams, to see how likely the product is to fail; you'll want this done to know that you're starting off with a quality product.Share